![]() ![]() ![]() Launched by Karl Lagerfeld in Fall-Winter 2011/12, it instantly made an impression with its distinguished and unique appearance. This characteristic was established by a pioneer of fashion and accessories who was already using these ornaments in her finery and costume jewellery.īoy Chanel. An expression that denotes a Chanel bag as a true fashion creation, it is a "couturier" bag not typical "leather worked" bag. The chains, the clasps and every other metallic element are united under the name of "bag jewellery". At Chanel, no one talks about the "metalware of a bag". But since the 2010s this design has become a truly recurring element: mini or maxi, straps accessorised with chains, in denim, leather or embossed nylon, embroidered, graffitied or quilted, it has achieved serious recognition, moving seamlessly from the realm of sportswear into luxury and fashion.īag jewellery. ![]() In the 1990s, the designer proposed backpacks in his accessories collections. Under the impetus of Karl Lagerfeld, Chanel has added a resolutely urban approach to its collections, while extending the spirit of outdoor life so loved by Gabrielle Chanel. The 11.12 bag, also known as the "classic bag" is one of the iconic bags of the House.īackpack. A reinterpretation of the 2.55 bag, imagined by Karl Lagerfeld on his arrival at Chanel, it differs from the 2.55 notably with its double C clasp and its metal chain interlaced with leather. A genuine stylistic rupture, the initiator of a new gesture, liberating and modern, it is a concentration of dreams, history and luxury meticulously fashioned, step by step.ġ1.12 bag. More than a classic, the 2.55 is an icon. On the outside, lambskin, jersey and silk are stitched with a diamond quilting, inspired by the world of horses so dear to Mademoiselle Chanel. Worn on the shoulder thanks to a strap intermingling chain links and ribbons of leather, or a flat linked chain, the 2.55 liberated not only the hands, but also harmoniously followed every movement made by the body. In February 1955 she imagined a bag with a timeless beauty, with an interior as cleverly designed as the exterior, as beautiful inside as out. True to form, Gabrielle Chanel created the 2.55 bag because she herself needed it. Here, giving life to an iconic bag can take 15 hours of work and more than 180 precise operations and gestures, all overseen with a quality control.Ģ.55 bag. Their training takes up to four or five years, the time required to perfectly master all the manufacturing techniques. ![]() Highly experienced craftsmen work in a unit of five production ateliers. Allure is also a question of lines and proportions, worked with graphic rigour and devoted to comfort, without compromise, for every moment throughout the day: the suppleness of a sports bag or a backpack, the clean geometry of a day bag, the curve of a saddlebag, the elegance of a minaudière…Īteliers in Verneuil-en-Halatte.This small town, north of Paris, in the Oise, is where the Chanel bags are made. A bias that denotes a silhouette and a way of wearing that can be appropriated according to one's mood and needs: a handle, a strap, left long or doubled up to tuck the bag in to where the waist just begins, hanging down the length of the body or worn across it. A question of practicality but also allure, movement as well as attitude. When Gabrielle first created a bag, it was initially to liberate her gestures and those of all women. The title of Paul Morand's famous book, The Allure of Chanel, and a key word in the values of the House, which hover over every Chanel bag. ![]()
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